Each BTS member’s solo days were mixed bags from the beginning. All the albums and singles were normal high quality works that I expected from BTS as a whole, but the promotion side was everything but perfect. There will be no late restocking. There are no pre-orders for some members or physical releases of more than 10 albums. Each member got their own promotion tool, which is a better way to put it.I don’t want to advertise that certain members may be too successful on their own, so I think it’s better to wait for them to reunite as BTS.Now, with Kim Tae-hyung’s last debut as a single artist, the wrong handling of his solo days is becoming increasingly apparent. When the public understands that something is wrong, it doesn’t look good as a label. Since the release of LOVE ME AGAIN and RAINY DAYS, two B-side, industry journalists and the general public of the EP’s main song called LAYOVER have been puzzled. Why does the label bring a surprise drop to one of the most anticipated albums of the year? Fans had only 14 hours to prepare for streaming. The label then dropped two songs in a row within 36 hours with a schedule and song name announcement and several concept photos. Netizens can count official posts created on social media platforms with one hand.This includes V posting twice to his Instagram account @thv.@thv Countdown with IG accountSo it wasn’t surprising that the general public and reporters were caught unexpectedly, but suddenly two songs from V appeared on a regular music platform. Usually, new songs are actively promoted before release, but V’s LOVE ME AGAIN and RAINY DAYS suddenly surprised everyone by being on Amazon’s bestseller list…Moon Wan-sik, this is Star NewsThe sub-par promotion also gained momentum for both songs by streaming on all platforms, including YouTube, Spotify, Pandora, Amazon Music and iTunes. Since the debut of each song, LOVE ME AGAIN and RAINY DAYS have ranked first and second in Amazon’s “Best Selling” and “New Release”, respectively.During the first week, LOVE ME AGAIN’s music video received 40 million views on YouTube, and topped the platform throughout the week. The song that was treated like a gift song on soundcloud without a formal promotion is really better than the first and only solo debut.It’s still a music video for RAINY DAYSSpotify LOVE ME AGAIN took 10th place in the “Biggest First Week of K-pop Debut” category, joining songs by other BTS members such as Seven, Hagum, or BTS’ own TAKE TWO. The ranking may change because the counting period is not over yet.In Japan, both songs competed for the top two iTunes songs. Even Billboard has three of the next five EPs on the Hot Trending Songs chart on August 19, 2023 – LOVE ME AGAIN and RAINY DAYS are ranked 1st and 2nd respectively, and SLOW DANCING before release is ranked 7th.So what can we learn? If this was an experiment on how to sabotage the debut, it didn’t work. It failed, but fans and the public alike showed that the label would go to a special and confidential length to follow its own agenda. HYBE wants to maintain its BTS comeback date in 2025, and the success of individual members’ solo careers is very detrimental to this. However, as we have seen in V’s solo, the quality, talent, and the patience and dedication of fans are completely uncontrollable. LAYOVER will be released on September 8, 2023.#V #BTSV #뷔 #김태형 #KimTaehyung #thvLAYOVER is coming #Vx Cartier #Taehyung x Cartier
